The Prince George Auto Dealership annual Mega Sale is the largest of its kind in BC. The collaboration of 8 local dealerships (Honda North, Northern Toyota, Northland Dodge Chrysler Jeep, Northland Hyundai, Northland Nissan, Prince George Motors, Schultz Pontiac Buick GMC, and Wood Wheaton Chevy Cadillac Hummer) provides customers with a selection of over 2000 new and used vehicles to consider as they wander the the Prince George Exhibition grounds.
For a decade, Concept has taken on the event management and the marketing for this massive sale. Logistics includes everything from organizing the security and waste management to on-line site access, lot space allocation and information kits for each dealer. Marketing includes all of the media needed to build the anticipation and to be on top of the event for the full 9 days. Concept developed and managed all of the media including radio, TV, newspaper and outdoor signage.
